Designing Your Practice Strategy
$99.00
In this 2-hour workshop, you’ll consider and answer key questions to design and develop your practice strategy. Whether a new practitioner, or a practitioner with experience who is ready to grow to a new financial and personal levels, the tools in this workshop will help you design and develop the foundational elements of your practice.
Description
Who Do You Serve? What Do You Offer?
Your practice strategy is the foundation of all of that you will offer and deliver to your clients. A well-defined practice strategy simplifies your process, makes the nature of your work, and who it is for clear to your prospective clients. It assists you to align with those who will benefit from your work and can expect the results they’d like to achieve.
If you’re a new practitioner, launching a practice, you’re likely to say yes to anyone who wants to work with you. That’s fine. You have to continue to hone your skills and you need to earn an income.
Yet, having a well-defined practice strategy allows you to glean knowledge and insights about how you’ll talk about your work with whomever contacts you for services. It helps you listen for potential fit, decreasing the potential of client churn because what you offer isn’t what the client wants or needs.
Most importantly, your practice strategy clarifies your marketing and promotion, helps you create the voice and tone for your messaging, and stimulates the creation of content that resonates with your ideal client and what you offer.
If You’ve Added a Modality to Your Offering
Integrating a new modality into an existing practice offering needs a strategy. Bullets on a business card or home page does not tell a story. It does not convey the depth and breadth of your ability to help your clients. Taking a step back to review and redesign your practice strategy is the best approach for making your services sing for those who are listening for what you have to say.
Assessing what you now offer and the clients you can now support can have profound positive impact on how you tell the story of your services. Too often, a new paragraph is hastily added to a home page, and what seems clear to you has become muddy and murky for prospective clients. It’s a bigger challenge to integrate a new modality than you may think, and the pause to ponder can be the right ticket for achieving the goals you’ve established for your practice by increasing your service offering.
Design (or Redesign) Your Practice Strategy
Working through a series of key questions, getting feedback from me and your peers, you’ll begin to articulate your service model, the solution-oriented story describing how your modality (modalities) support your clients. You’ll think through your Client Avatar – the person you look at as you develop your website, messaging and all content. And you’ll get very clear on Who You Don’t Serve, and What You Don’t Offer.
You’ll also take a look at your fee structure to reflect your market, your level of expertise and credentialing, and the energetics of attraction that help your messaging and fees land with your Avatar.
Date: July 16, 2026
Time: 10-12 Noon Pacific, 1-3pm Eastern, 5-7pm GMT
Fee: $99
Location: ZOOM
